— PROJECT NAME
Micah Sermon Series
— ROLE
Visual Identity Designer
— TOOLS
Photoshop Illustrator
The goal was to create a visual identity for a five-week sermon series centered on the difficult biblical themes of hypocrisy, systemic injustice, and the eventual failure of false idols. The challenge was translating this complex message—where worshipping "false gods" leads to injustice—into a single, high-impact graphic that was instantly compelling.
The identity needed to be:
• Disruptive: Utilizing unexpected, provocative imagery to engage a contemporary audience.
• Conceptual: Clearly communicating the idea of failure and crumbling systems.
• Flexible: Working across small print materials and large digital screens.
Our solution was to tap into universally recognizable iconography of classical authority. The Greek god Apollo, representing classical idealization and false perfection, was selected as the central graphic element. We applied digital manipulation to depict the statue fracturing and decaying, serving as a powerful, immediate metaphor for the eventual failure and injustice inherent in worshipping anything other than truth.
Visual Language & Typography
The identity relies on the tension between classical form and modern decay. A restrained color palette of deep navy blue and a striking gold foil effect was chosen. The navy provides a somber, authoritative foundation, while the gold (applied digitally to the mockups) represents the allure and eventual brittleness of false power.
A modern, high-contrast serif typeface was carefully paired with a geometric sans-serif for the tagline. This combination creates a sophisticated typographic hierarchy that balances the disruptive nature of the imagery.
The identity system was built for maximum adaptability. The central fractured Apollo figure was optimized to work as a standalone graphic for social media, while the full composition ensured readability on print materials.